Nichol Vagrosky

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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Nichol Vagrosky

Nichol Vagrosky

Nichol Vagrosky has not set their biography yet
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Passive Aggressive Marketing

Are you PASSIVE AGGRESSIVE about your marketing?  Let's define Passive Aggressive. 

pas·sive-ag·gres·sive

adjective

being, marked by, or displaying behavior characterized by the expression of negative feelings, resentment, and aggression in an unassertive passive way (as through procrastination and stubbornness)  

Well, there you have it. When we hear this word, it has a negative connotation and overall uneasy feel about it in most cases.  For instance, how can "passive" be measured?   By the amount of time it takes before you take "action"?   

Aggressive. This word, also has a somewhat ominous presentation. Sounds fast and furious. Now, that’s how I roll so this word means something different to me than perhaps to you or others.  I like it! I choose to see this as pro-active and competitive. That drives me.    

Let's change our perspective for a moment. Let's look at it in relation to marketing for your business. Are you content or passive about making a change that is needed? Is what you have now, working? Is it just too much of a bother to make changes? It sounds arduous and like an imposition at times.  

Maybe, even expensive. What would the results of being "aggressive" in your marketing look like? Well, in our opinion, they would look successful because aggressive marketing is proactive marketing and proactive is dynamic. Just like this world. Just like communication and technology. It’s ever-changing. 

Waiting until the last minute, when everything around you has already changed, i.e. competitor’s marketing, puts you in emergency mode to make a change. Quick decisions, without a strategy, are usually not good decisions. 

Take a look at your overall marketing. Is it consistent? What is your message? What is your brand promise? If you don’t know, and you are not proud of what the world sees you putting out to them, then it’s time for a change. 

Passive Aggressive marketing doesn’t work as there is no plan, no systems and there is a complete lack of strategy. 

Take the emotion and the procrastinating out of it and put the logic and systems right into it and see what happens. 

Call us TODAY for a consultation! 405.440.3470

 

 

 

 

  

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What is the difference between a Mobile-Friendly website and a Responsive Website

With all the articles, blogs and web developer solicitations going viral out there about Google’s new April 21st change regarding mobile-friendly websites (read here), we would like to answer an every day question.  

What is the difference between a mobile-friendly and a responsive website? 

First of all, the definition of a mobile-friendly site is as follows: 

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features: Loads fast –  Easy to read – mobile phone screens are 1/5th the size of desktop computers.

A mobile-friendly website has a different URL than the “mother” site and different HTML as well. Google isn’t as fond of this type of site as they will have to crawl, index and organize content for different URLs. 

The definition of a responsive web site is as follows: 

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A responsive site has the same URL and the same coding language on any device. Google will only have to crawl, index and organize content for one URL for the intended search content.

Google’s original intentions were to encourage a user-friendly experience for searchers and consumers. They want a consumer to share, link back to and interact with the URL in which they find through their search. Google wants the search to be simple. Responsive websites cover all of this.

Mobile sales have already taken over desktop sales and consumers using the internet on mobile devices will take over desktop usage soon enough. It goes without saying that mobile search is incredibly important. 

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

Google recommends responsive web design as the best solution and practice. 

Responsive websites rule in the area of providing the best user-friendly experience across many devices and screen sizes. 

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have an experience that is positive when they transition from the mobile site to the desktop site. They expect to see the same site on the desktop as they did their mobile. If they have to search out a different site, they just might forgettaboutit! 

If you are concerned about SEO, a responsive site is the way to go. You can manage ONE SEO site versus two and one campaign is much easier to maintain. 

One thing to keep in mind regarding SEO is to determine which type of site you are creating an SEO campaign for. The keywords searches will be different from mobile to desktop searches. 

We have to assume that mobile searchers are just that... Mobile. They may use keywords such as nearby restaurant or keywords neighborhood shops. 

The SEO campaign will need to be customized for such broad searches. 

If you want to know one thing that will be a key factor in determining your website success with Google, it will always come down to the user experience.

They want their searchers to find what they are looking for and for it to be easy and informative. 

When Google talks, people do listen. You must listen to stay and to play.

Call us TODAY if you want to get friendly with your website! 405.440.3470

 

 

 

 

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I’m on the go. You’re on the go. We are ALL on the go! 

What does this mean for your business? It simply means that people are mobile and now, with Google’s latest requirement, your website will need to be mobile-friendly and responsive.

Google is now giving out higher rankings to sites that are mobile-friendly. Why did they decide to do this? 

Google was founded to provide information to the public and information MUST be what you provide to user-end consumers. If they can not navigate through your website and find what they are looking for, they will lose interest and your bounce rate will be extremely high. Therefore, Google will not find your site pertinent to the search and this WILL affect your rankings. 

http://googlewebmastercentral.blogspot.com/ is a very helpful article provided by Google. 

It is time to get your site mobile-friendly. Getting your site responsive, i.e. smart-phone optimized and multiple-device friendly, means rebuilding your site.

But now, Google is making sure you can't afford not to do it.

There is a 24/7 opportunity to connect with consumers as our smartphones and mobile devices, so why wouldn’t you want to?

You can test your site domain here: http://www.nvdesignandmarketing.com/en/mobile-test

Please call us TODAY for a consultation and see how a mobile, responsive website will change your business and connections! Oklahoma's web design firm. 

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I have the attention span of a GOLDFISH… and so do YOU!

Wow… If I would have had to compare myself to an animal of any sort, I would have probably said something like a Tiger or a Panther because of my tenacious and fierce nature right? But a goldfish?

How did I derive at this conclusion? Well, I have #Learner as my number 1 Strength according the The Gallup Strengths Finders so I am in constant research on… well… everything. I wanted to see how social media has affected our attention span and how we may truly grab the attention of our audience.

This is a greater challenge these days than you can even imagine! With the world throwing out and up and all around us, a vast amount of information, our equilibrium may get a little off balance. Overwhelmed might be the correct word. So… this blog is about our attention span or lack thereof.

Let’s start with the definition: “Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation.”

We receive over 3,000 messages a day and approximately 90% of those are digital. Sadly enough, the other 10% are becoming foreign to us. Human conversations are diminishing, the touchy feely interactions are becoming antiquated. To me, this is disheartening because I love to talk and I love to be heard.

Linkedin launched in June, 2003. Facebook launched in 2004. YouTube launched in 2005. Twitter in 2006. And now we also have Pinterest. And Instagram. And Snapchat. All of these mechanisms are pushing content across a world that now also sends millions of texts per second. So, back to the goldfish analogy… According to the National Center for Biotechnology Information, at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. That is one astounding second less than the attention span of a goldfish! That’s right, goldfish have an attention span of 9 seconds – 1 second more than you and I and that may have even changed now that it is 2015.

I think I may join one of those brain camps to get my numbers up, because that is just not going to cut it!

All joking aside, there are some solutions to this impersonable madness.

  • -Let’s pick up the phone more often. Call me and I’ll call you.
  • -I love to send out thank you cards that I hand write… I’ve been told people still love to receive those rather than the emails that get shuffled into the abyss. They don’t feel real genuine, now do they?
  • -Let’s have coffee or take our clients to lunch to say thank you. We enjoy getting to know our clients and it builds a relationship. A real one. Let’s network with the intention to build relationships, and not always land a client.
  • -Let’s have face to face meetings with our clients because one day, that will be the important factor that allows you to keep that client. We see our clients every month if not weekly, in some cases. Get on their team. So many more goals may be accomplished with more than one person.

On the Marketer’s Side:

  • -Create ads that induce an emotion. After all, we ARE driven by emotions of love, safety, fear and desire. You have less than 15 seconds on those videos we all like to skip on the internet when we are watching our YouTube videos..
  • -Make those first 5 seconds count because the end-user is salivating at the mouth waiting to SKIP it. Give them a call to action. Make them want to make a decision. Re-target them. As invasive as that sounds, we are researching people and we are looking for things that we want or need. Re-direct them back to the best option for them. (We happen to think that best option is us)… It’s the way to people’s heart…
  • -To keep your company and product top of mind. It’s tricky, researched but so highly effective. Call us today or visit our awesome website at www.nvdesignandmarketing.com so that we can help you get the attention of the “goldfish” attention spanners out there and let’s do it differently. Let’s THINK BIG! Visit www.nvdesignandmarketing.com or call us at 405.600.4221.

Additional statistics on attention spans: 25% of teenagers report forgetting important details about their friends and family 7% of people forget their own birthdays from time to time The average office worker checks their email 30 times every hour Typical mobile users check their phones more than 150 times per day (Mary Meeker) Content on the internet tripled between 2010 and 2013 Social media sharing has doubled from 2011 to 2013

 

Cited: National Center for Biotechnology Information

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So we are hearing a lot of “buzz” these days about Artificial Intelligence and how it is going to affect our career as a web development firm.  

 

First, let’s define Artificial Intelligence.

 

ar·ti·fi·cial in·tel·li·gence

noun

The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

 

Sounds like a little science fiction right? Well, it’s not, and it is coming to a world near you. 

 

Robots are being built as I write this blog and we’ve certainly advanced in our technology capabilities by leaps and bounds. 

 

While modern robots can now replicate the movements and actions of humans, the next challenge will lie in teaching these man-made robots to think for themselves and adapt and react to ever-changing environments. 

 

So how will that affect our field of web development and business in general? It will diminish the human relationship between a designer and their client. Face it, this robot won’t be excited for you and your goals for your business. The websites will be content based. You say that’s a good thing because Content IS Key (we wrote a previous blog about this here). 

 

Content is key but if you are not having a discussion with your developer and you are now relying on a robot to build your site around your spoken content. Guess what? Your competitors will have the SAME goals. They will have the same content. What will make your website unique if these robots can’t feel or empathize with your business goals? 

 

There will be a lot of “templates” out there all resembling the same layout with similar content. 

 

The one thing that robots will NEVER be able to replace, is Human Interaction. We need it. We have to have it. We are mammals, after all, seeking the warm and fuzzy feelings that come along with building “relationships”. 

 

We are certain that this new technology will be here before we know it and we are not worried. 

 

We will always be the leaders in business and client relationships. We will always provide a partnership. We’re in it with you. We ARE YOUR TEAM. 

With that said, keep your eyes open for businesses to sell you the “easy” way. In the long run, it won’t be easy and you may find yourself talking to yourself. 

 

We were meant to fellowship with others and have communication. We learn from one another. We are unique individuals and your websites will reflect your business uniqueness when a human being is your developer. 

 

When it comes to taking advantage of this modern technology, I think I'll stick to using my robotic vacuum, The Rhumba... Now, I like that invention! 

 

 

 

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How many selfie’s do we see posted in a day? A week? In hours? 

When we take selfie’s, we have the opportunity to add a filter, to crop, to adjust and basically create what we want the world to see. 

Ten years ago, if someone saw me taking a picture of myself while sitting at a stop light, they might think I was a bit narcissistic or conceited. Why do we take selfie’s? 

Well, there are many answers to this question and it all depends on who you ask. Some people take them to see how they look that day or moment, some take them to share great moments of their lives to friends and family. You can create your identity on social media outlets through the pictures you share, whether it is a true or false reality. Wow, how times have changed. 

Selfie’s also help you see your strengths and weaknesses of your own self-perception or how you represent yourself to the world. Sometimes I may look at one of mine and be inspired to get to the gym more often or to change my hair. 

From The Social Psychology of the Selfie, “'Self-image is important, and not always in a narcissistic way. It's how we define ourselves, and present for others to see. We rely on others' perceptions, judgments and appraisals to develop our social self.”

So, with all of that said, there is another kind of “selfie” to consider. Your business selfie. Is it fine tuned? Do you have to apply “filters” to adjust your delivery or are you proud of what image you provide to your potential consumers? Better yet, are you proud of your delivery of services and customer satisfaction? 

Today, consumers do more than just surf the web or ask around for references. They look at everything that concerns your business or YOU. They become connected to you before you even meet in some situations. 

If you are not proud of what your business selfie looks like, how could you improve it? What does your strategy look like or do you even have one? Flying blind in a heavily saturated world of information is not a good idea. 

Because your competitors could be bringing their A-game to the table. 

There are a few methods that will always work when creating your business image across social mediums.

  • Consistency- Your logo, your colors and your brand should always hold continuity. It looks incredibly unorganized when you have different logos, colors and fonts representing your business. 
  • A creative message- Do your potential customers/client’s easily recognize what you offer? Your message should be loud and clear. 
  • Compartmentalizing- Keep your personal and business selfie’s separate from one another. What your views are may not run parallel with your potential suitors and can keep you from getting a client or an account. 
  • Professionalism- Does everything look organized? Are you an expert at what you do? Do you provide information to the public so that you are answering questions they may have. 
  • Wisdom- Acknowledge where you are and where you want to be! Fill that gap with wisdom, ask for help and surround yourself with people who can help you get there. 

Next time you make a decision in your branding strategy, think of what your business selfie really looks like. It will help you make a plan to improve your strategy so that you are proud of what your business represents to the world. 

If you are not LOUD and PROUD, call us today and we will get you there! 

Have a very happy Holiday and Happy Thanksgiving! 

Much love, 

The NV Team

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How do you know when SEO firms really know their SEO?

What a question? What really determines a company's expertise in the field in which they promote themselves to be an expert? 

You can ask all of the questions you want... Maybe even get referrals and references of companies they've worked for in the past. 

Or, you we can tell you a little secret that will change how you look at websites. It may even help you to get your website where it needs to be. 

Do me a favor... Download this wonderful tool called SEO Quake. It' FREE! 

When looking at companies who promise to provide the best SEO and website development, "grade" their site. They are claiming to be "experts" right? So, grade their site and see what results you get. If the site is plagued with several red "x's", you can bet that if they don't have their own site SEO ready and compliant, then they might just not be experts at all.

With companies popping up every day stating to be web developers and SEO guru's, we just gave you a great tool to look for yourself. 

We use it hourly, daily and ALWAYS to see where sites need help. There are many tools out on the market and we use many. Moz.com is another great tool and it gets down to the basics. It even allows you to compare your competitors SEO with your own! 

In this highly competitive field that we have chosen, we try to provide the facts. Do more than get friendly referrals friends... Get the facts. 

This article is intended to educate and not take from the many talented companies out there who provide such aforementioned services. Keeping up with what works and the ever-changing trends are what is going to keep us all on our toes! 

I've written a previous blog... Secrets to SEO.. It had over 8,000 blog hits! Now, that is great SEO! 

We invite our clients to grade our site and any of our clients' sites as well. They will ALWAYS be SEO correct! 

Call us today with questions about your own SEO or visit www.thinkbiginokc.com! 

 

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Well, the question is really...... “Were they ever really on their way in?”

I remember when I first saw that neat little bar code look alike on a flashy ad in Las Vegas... It was probably about five years ago now looking back.. 

I couldn’t wait to get to my computer and research it so I could bring something “new” back to Texas. Always trying to be a trail blazer and innovative... Where else can you find such catalyst, inspiring methods of marketing? VEGAS, of course!

So, I returned home and became one of the first and only ad agencies to implement this wonderful invention... We started with using it on a spin the wheel type of board for a Yogurt store. 

Our ad read “Scan one of our random QR Codes to win FREE Yogurt!”... So we posted twelve QR Codes that had been programmed with an offer behind each one. 

We posted posters and did everything but download the QR Scanners for the customers so that they would participate... 

A few younger teenagers liked it and used it and they tweeted and posted on Facebook  how they got Free Yogurt.. 

We tried to make it as fun as it could be and give away t-shirts, try agains and a few bucks off your purchase. The minimal fun lasted for less than a few days.. 

I sat in the store and observed one afternoon to see the responses from consumers. My observations were not so exciting. No one was using it... 

I tracked the QR Code hits we had placed in magazine ads and in the window of the store, and let me put it this way...... It was worse than watching a pot of boiling water..... Waiting... Waiting.... and to say the least, it was a flop. 

Not because of our efforts, but because as I watched consumers coming to get their fill of yogurt, I saw that they were so complacent and didn’t want to make the effort to download the app to scan the code. Even to get something FREE! 

In my creative firm, we still have requests from clients from time to time to use one to direct people to their website or facebook... The results stay the same.. A few hits here and there... Nothing to write home about... 

It is sad because this kind of technology could have changed the world... We could have placed these adorable little customized codes on food products and on vending machines so people could scan them and make sure they were gluten-free or how many calories these products had in them. 

They could have been used to track Alzheimer patients with important medical information for someone to obtain should they have gone missing. 

The opportunities were missed and I believe it was because people are instant gratification, NOW people... I don’t want to use the word LAZY, but I think I just did... 

There are new technologies emerging. NFC (Near Field Communications) that will allow us to just touch phones and mediums to gather this information. 

Change is hard for some to grasp but it is coming.... QR Codes were cute and fun while they lasted..... 

Just my two cents my friends :) 

Follow us at www.thinkbiginokc.com and read our Beauty of Blogging for marketing tips and facts about new technologies! 

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Many businesses have jumped on the bandwagon and participate in Google AdWords for first page ranking and to have their businesses listed. 

 
We love Google AdWords. Especially when it is managed properly and is optimized to the highest degree so you get MORE clicks for LESS money. 
 
How do we guarantee that here at NV Design and Marketing? Because we can say with confidence that we are Google AdWord experts. We've been doing it for a long while now and what sets us apart from other SEO firms, is that we stay abreast of all of the education and current changes and updates from Google. We have read an update release and book on the latest White Hat rules and the following week, the book was deemed obsolete. 
 
That is how quickly the rules are changing. As a matter of fact, Google states that they change the algorithm every 15 minutes. 
 
We had a national account who was spending over $100,000.00 a year with Google. They had the typical situation with a business participating in Google AdWords.. They entered their keywords and wrote a check. 
 
There is so much more to having a successful account than that scenario. 
 
Their clicks went from up to $12.00 a click to $.75 a click and as I stated, this is a national account competing with the big boys... We keep them on the first page and in top positions with PPC (Pay Per Click) ad campaigns. 
 
How did we do this? 
 
We can't give away all of our secrets but we will give you a few hints...
 
After researching data for almost a year, we found that they were being found for very common and competitive keywords. Why would they want to be found for keywords and better yet, pay for those non-relative clicks? 
 
We prevent that scenario by adding a thing called "negative keywords" in their Google AdWords account. No longer do we have to pay for those "finds". 
 
Another important factor is that you research every single day the trending keywords for that day. Sound like a lot of work? It is..
 
When you have other firms promising you a whole five hours a month, you must understand that it takes up to five hours a day per account. To be effective, to be found and to stay within a budget. 
 
Call us today to ask us any questions regarding AdWords. It is not necessary to simply pay Google what they are asking for top-positioning. There is a method and a strategy to this ever-changing platform.
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Lately, I have been finding that when we log into our client’s Godaddy account’s to begin our web development, they have purchased a ton of domains. One of our clients has had up to 100 different domains! 

 The logic of doing such was once very viable but since Google changes the way they look at domains and everything else, for that matter, having multiple domains is simply a waste of money. 

Google looks at Primary Domains. Even when you do redirects, it is wise to not do more than two. What is a redirect? A redirect is when your website is a certain URL and when clicked, it takes you to another URL with the same website content. It is duplicating content using two names. 

Google used to consider these sites two different sites, but not anymore. 

It also doesn’t help your SEO to have multiple domains. Stick with one and work on it. Daily. Hourly. Constantly. Google will ignore all redirects. 

A great way to direct users to a certain page on your website is something called a destination URL. If you website, for instance is promoting printing and it is a site that offers many services,  you may want it to go straight to the printing page. Especially if you are using Google AdWords and advertising printing. 

Then your searcher would land on www.thinkbiginokc.com/printing-services  instead of just www.thinkbiginokc.com

That takes the searching out of the equation although your site should be user-friendly enough for them to easily find what they are looking for. 

FOR MORE INFORMATION, call us TODAY at 405.600.4221 or visit NV Design and Marketing at www.thinkbiginokc.com! 

 

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This will most definitely be one of my favorite blogs to write. Why, you ask? Because it can and WILL keep you out of legal trouble if you follow these simple rules...

When a client comes to us and hires us to develop their website, we have a check list of things we MUST implement to ensure that we deliver a wonderful product. But wonderful, is just not enough! Legal, is the big kicker when it comes to web design. 

You ask... How can my website be illegal? And who's fault will it be if these steps are not taken to ensure legality... It will be YOUR fault. So here goes...

First of all, make sure your content is YOURS. No copying. No plagiarism! If you are found to have copied or plagiarized content, you could be sued by the original content creator. Not good. If your website developer comes up with the content for you, check out their copy at www.dustball.com to see if any part of it has been copied. This is very important! 

Second, where do your images come from? It is NOT okay to copy and paste images from Google. If you do that, you will be sued or fined for thousands of dollars! Ask your developer where they get their images and if they own them. There are many stock photography websites to choose from and although you must pay a price to do so, it will save you in the long-run in not being sued. 

Next, do you collect data in any form or fashion from your website? Do you have submission or contact forms? If  you do, and even if you don't, it is better to be safe and not sorry by providing a privacy policy stating your intentions in collecting this data. You can put all kinds of precautions in your privacy policy but just put them in one! Create a published link to it so the public can read it at any time. Ask your developer to include this necessary document in your web development. 

Furthermore, and one of the most aggravating scenarios that we run into... Do you own your domain? How do you know? Go to WHOIS.com and type in your domain. You should be the registrant and owner of said domain. Your developer should be a contact or technical contact. Don't fall into the trap of your designer/developer owning your website and holding it hostage if you should choose to go a different direction. You would have to start over with another company and pay once again. 

Phonebook advertising is notorious for this "trapping"... If you cancel your yellow page advertising, they own your domain and you have to go through hoops that are arduous to get your domain back, if you even get it back at all! 

So, don't copy content (EVER), own your images, provide a privacy policy, and own your domain... Four simple rules to staying safe with your new website! CALL NV Design and Marketing TODAY if you have any questions at all or visit www.thinkbiginokc.com! 

 

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HOW IMPORTANT IS COLOR IN A LOGO?

 

As a full-service creative firm, we have been designing logos for over 19 years. Much of the time, our clients already have an idea of what they want, even though sometimes those ideas are NOT what is best for them. 

We will usually do the logo design their way and then we will present the logo how we envision it created for the best interest of their business. Most of the time, they choose our design over what they had envisioned. 

Color is so very important! It should be the first and foremost factor in your marketing and how you brand your business. We chose red and black in our logo and have never veered from this color combination. We chose it because red and black are powerful and bold and therefore, our collateral is powerful and bold as well. 

For the effects and emotion-driven influence that your logo has on consumers, you must think of how the color of your logo makes them feel. 

We’ve had dentists or endodontists come to us and want red in their logo. We were not excited about that request because what does red represent in that particular field? BLOOD! FEAR! So, we advise against that color for them. 

We’ve done work for spas over the years and have leaned on using soft colors that are soothing like mint, blues and whites. NO RED for them either! 

The color combination that is most used and in my opinion, over-used is red, white and blue. It’s great to be patriotic but it just might not fit for your business. 

Golds, silvers and black combinations are usually used for regal logos and represent wealth and elegance. 

Psychologists have studied how people are affected by colors over years and found a strong correlation between colors and emotional responses. This correlation further driving home the point that choosing the right color is crucial in determining how your brand is viewed.

Here is a little cheat sheet for you:

Yellow/Gold- relates to optimism and warmth

Orange- relates to cheerful and fresh

Red- relates to bold and powerful

Purples - relates to imaginative, playful and sometimes even wise

Blues - relates to dependable, strong and clean/fresh

Greens - relates to peacefulness, clean, health and growth

Greys -relates to calming, balanced and are very neutral in its’ use. 

How does your logo make people feel? If it’s time for a makeover, call us TODAY! Award-winning graphic design is our speciality! 

 Call 405.440.3470  or visit us at www.nvdesignandmarketing.com

 

 

 

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Google Penalties and What To Do if You've Been Penalized.
WHAT TO DO IF YOU’VE BEEN PENALIZED BY GOOGLE
By Nichol Vagrosky
 
 
Since 2000 Google has been changing its ranking algorithms. 
 
Why do they constantly change their algorithms? Google really only wants good content. From the beginning, they simply wanted to provide good, pertinent information to consumers. The Google platform and model was not meant for advertisers to compete in writing the largest checks to appear on page one. But why not capitalize on a no brainer residual money maker?
 
With that said, Google STILL wants good content and information to be shared with searchers. So... they make us work for it and work hard at that. 
 
Over the next decade, Google continued to refine the quality of its search results. Over time,  they began to eliminate poor quality content and creatively advance the good stuff to the top of the SERPs. That’s where these un-welcomed penalties come in. 
 
Remember... if you eliminate important steps to follow Google’s guidelines, you could be penalized. In next week’s blog, we will discuss what the top 10 NO NO’ are for developing a website. 
 
As a diligent SEO firm, we have seen it all. From the easy link buying that bought high ranking on Google to the stringent rules we must follow in order to place in this competitive race to the top. 
 
What happens when you’ve been penalized and how will you know? 
 
If you notice through Analytics that you’re organic placement has dropped considerably and NOT over time, you’ve most likely been penalized. 
 
You can type site:yoursite.com (replace with your domain) to find out if you are successfully indexed with Google. If not, you may have received a manual penalty. 
 
Track your back-links in your Google WebMaster account to see who back links to your domain. If you see a bunch of spam or unethical sites linked back to yours, it is time to take action to get those removed. 
 
How do we remove bad back-links? 
 
First, determine which links are “bad”...
 
Then, with due diligence, ask these domains to remove your site from their website. You must be persistent in this effort as Google will want to see your efforts. 
 
There is a very important but risky tool you can use and you must use it with caution. The Disavow Tool in Google WebMasters. Even Matt Cutts will tell you that this should be your LAST resort.  Read more here... 
 
Using this tool requires a text file to be compiled of all URL’s that need to be removed.Here are a few tips on this collection of data. 
 
Disavow is a very lengthy process and there is no guarantee that it will work. Some say they see results in this clean-up in a few months and some say they never see any results at all. 
Bottom line... Do not buy links from any company or source. Earn them. Ask for them. 
 
Stay aware of back-links to your website. This is your name, your company and your online presence.. It’s extremely important to be aware. 

Whatever you do, do NOT do a re-direct to a new domain and think that you can hide. It doesn't work that way. Your penalty and everything bad attached to your website will follow you.  
 
Take the time to invest in correct SEO. It will pay off and be worth it. Hard work yields a fabulous reward at the end of the day!
 
For more information or to implement your successful SEO campaign, call us today or visit www.nvdesignandmarketing.com
 
 

 

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Garbage in. Garbage Out.
By Nichol Vagrosky
 
Remember when your parents or mentor, in my case, used to say “Garbage In, Garbage Out”? 
 
I was glad I listened to those words of wisdom as a young woman because they are the timeless words that will hold strong and true until the end of time. 
 
Things and trends may change, but good, pertinent information that will allow you and encourage you to grow will NEVER change and it can NEVER be taken away from you. 

With that said, what kind of information are you giving out to your potential customers, clients or groups of followers? Is it life changing? Is it pertinent to their lives? Is it relative? Will it stick? Will it change them? 
 
If you are merely throwing out information for the sake of throwing something out… Why don’t you try throwing out some old jeans that don’t fit you anymore and most likely, might not again… 
 
We, as in people, are sponges….. Not the kind that take from people….. But the kind that really take from people... In addition, forums, websites and social media… We absorb what is given to us via the realm of ever-changing, over-populated, fiercely competitive media including, but not limited to websites and blogs. 
 
Google, the almighty judge and jury of internet content, insists that we give good, relative and empowering information to our followers and our visitors.. If we don’t, we are running up a mountain that is slippery and we will not get to the top. 
 
We encourage you, as a company, as an individual to give your BEST! Give out the information you would want to read yourself! We have a small window and one chance to make a first impression. Make the BEST impression you can make and call us TODAY so we can ensure that you do so! 
 
Award-Winning, motivating, awesome web design and graphic design is the key. We offer all of the above! 
 
Visit www.thinkbiginokc.com for further information! 
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So, without sounding like the typical high pressure, hard-selling ad agency sales person, I have to ask an important question. We ask this question to every business or individual we encounter.

ARE YOU PROUD OF YOUR BUSINESS IMAGE AND BRANDING?

The prevalent answer is usually, "Not really...". "We just threw something together." "My brother or sister designed this business card or logo for me."

For over 17 years now, I've worked with every kind of company you can imagine! I can honestly say that if I were discerning a percentage of clients who were happy with their branding before we encountered them, it would seriously be around 90% or higher who just settled for whatever...

Whatever is NOT good enough! With that said, as business owners, our image should be everything! We are screaming to the world.. "LOOK AT ME!" and yet that's what you give them to look at?


Without bringing our pom poms to work on a daily basis (figuratively speaking), we kind of do! We, as a design firm, want our clients to be elated, ecstatic and just darn excited about the cards they are handing out, the logo that graces those cards, their signage and their overall, collective presence!


(Not these types of Pom Poms ;) 
 
When we hand out our business collateral, whether our business cards, our brochures or printing items, we are more than proud and we stand Tall and Proud! Not too tall.. I'm 5'3" but ALWAYS proud! 
 
 
 
 
 
If you take anything from this blog... Please absorb this... Your business image is everything if you are serious about your business. We all have more than enough competition in our chosen careers so why not stand out? 
 

If you are ready to stand out with a polished and powerful presence, call us TODAY!

405.440.3470

or visit

 www.nvdesignandmarketing.com! 

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Why content is so very important for your ranking on Google. 

Who ever thought that we would have to watch our P's and Q's to clearly be "found" on the world's largest directory listing? The World Wide Web. 

In hindsight, we, as business owners, thought we had to advertise and market in the yellow pages, radio or television to have a presence at all. Times have changed and our mind sets better go with the flow before we are swimming upstream. 

In providing SEO services to our clients, we have found what works and what clearly does not! 

What works:

Good content, first and foremost. After all, Google was created to be the information directory of the world. It wasn't meant for us to have perpetual sword fights for top ranking. It was meant to be the library you no longer have to carry a card for. 

Hard work. Google doesn't like cheating to get to the top. It doesn't work in any other area of our lives and it certainly doesn't work for complying with their more than "high" standard for advantageous SERP's. If you have high ranking, or even competitive ranking, you've worked for it and you will continue to have to work for it. 

Consistent efforts. SEO is a daily task. If a firm's Scope of Services includes a whole whopping 5-10 hours a month, you better run! Effective SEO takes hours a day. For ONE client and we are NOT kidding. Your competitor's are implementing their own SEO and it's a race to the TOP every day. 

What doesn't work:

Cheating. What is cheating? Buying a plethora of non-important, unhealthy and irrelevant back links to your website. Think about it. If you are found on a travel site and you sell tires, your relevance loses quality in Google's eyes. 

Keyword stuffing. What does this mean? Especially since keywords or metatags do not matter any longer in the ever-changing world of Google. Content does matter however. Therefore, NO keyword "content" stuffing. Repetitive use of targeted keywords without important dialogue to your potential consumers, is a bunch of rambling. Don't ramble. Eloquently write and describe your product or service and capture their attention. That is what they want. To find what they are looking for!

Writing large checks for AdWords. Google Adwords is great to position yourself in a competitive market. How long can you write the bigger check though? Organic is MOST important in the long run. Get there and stay there without paying for it. It takes time so be patient. Rome wasn't built in a day! 

And please... Don't hire a SEO firm because they are the cheapest and make HUGE promises. No one can promise first page ranking. It's hit or miss but utilizing fair and honest efforts will ensure that you HIT more often than not.  

Have SEO questions? Call us TODAY at 405.600. 4221 or visit www.thinkbiginokc.com and we will do an analysis of your site and your ranking... Even if you don't hire us, we can show you where your site falls short. 

 

 

 

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According to Wikipedia, the definition of Responsive Web Design is (RWD) is a Web designapproach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors) 

So what does that mean to the rest of the world or to potential clients who need web design? 
 
It means that your website should have optimal viewing on ALL devices with ALL resolutions. 
 
Consumers do not want to scroll from left to right on their phones to view your website. 
 
In layman's terms, responsive websites RESPOND to their environments. ALL environments. 
 
Why a Responsive Website? Easy answer. 
 

“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.”
~Jeffrey Veen

It only makes sense that you would want your website to be seen in proportion on ALL devices.


As more and more consumers are adopting smartphone and tablets, the importance of mobile-friendly website heightens. 
 
Furthermore, with SEO being top of everybody's mind, having a mobile-friendly website is more than imperative. 
 
RWD is also highly recommended by Google. Read more here... 
 

The benefits of  having a mobile-specific SEO strategy starts and really finishes with optimizing for keywords that are more likely to be searched when someone is on their smartphone or tablet.  

 
These amazing websites are are built on a flexible, fluid grid that adapts to the browser or device that is rendering the website.
 
In conclusion, we all know that a less than satisfactory mobile experience can be disastrous for small or large companies attempting to build their digital businesses.

It is evident that as times are changing, so must your website.  Businesses must redesign their online presence to take mobile device access serious. This is where responsive design comes in very handy, no doubt!
 
One website for many devices.... Sounds like a great plan to us! 
 
 
 
Ready to discuss a Responsive Web Design? Call us TODAY and we'll show you how it all works!
You can visit www.thinkbiginokc.com for further information. 

 

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What is the secret to effective SEO and what is SEO to begin with? According to wikipedia,  Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. 

Okay, in simpler terms, SEO is the strategy in which to make search engines count your website as something educational and important. Google is constantly changing their algorithms to ensure that SEO'ers are on top of their game and staying compliant in making their websites legitimately and politically correct. 

What questions to ask your pursuing SEO company?

  • How many hours a day will you spend on my optimization?

  • How important are metatags and keywords? If they express any importance in these two, run! Metadescriptions are what count and keywords haven't been looked at for a while now. 

  • Content is key. What content is necessary for searching consumers to find my website? 

  • How do you feel about paid back-linking? I need more links! If they entertain this idea at all, hang up the phone! Paid back-linking is frowned upon more than you know and your site will be penalized by Google and redemption can be unobtainable.

  • How long will it take for me to see results? This answer should always be....... "it is going to take a long time"... and it will. SEO is not overnight and if any company tells you that it is, they are not being honest. 

  • What is organic vs. PPC (Pay-per-click)? Huge difference and you should know everything you can regarding the two imperative methods of SEO.

  • What have you done for your current clients? Important! We have great references who can say what we do for them. 

  • What are the latest algorithm changes?

  • What is Black Hat strategy and what is White Hat Strategy? 

  • How often do you submit my sitemap to Google? Yes, you must send your revised website into Google as an offering. 

There are many more questions to ask but these are just a few. SEO takes a ton of time and it is always changing so be prepared to change with it. We send our clients a weekly Objectives outline at the beginning of the week and an Overview or a personal meeting with them by the end of every week. This is so very important. We must be able to show our clients what we have done for them from week to week. It is a full-time job. 

Call us today and ask us how we have helped other companies have successful SEO and what we would do for you! Effective SEO is NOT impossible! Just time consuming and required for a successful website and business.

 

 

 

 

 

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In this ever-changing and growing field of web development, we have really observed the difference between our firm and others. All web development firms are different and many are talented so we always love to give credit where credit is due! There is enough business out there for all of us!

 

What is frustrating, however, is when we are presenting to a potential client and we hear of how other competitors are giving away web design for incredibly low prices. If you are a true developer or designer, you know what kind of work goes into developing an effective SEO ready and compliant website. So, with that said, just because you use templates, does not make you a programmer or developer. And the sad part about that is, when web development companies make their "program" sound cheaper than ours. The difference is, our price is upfront, no hidden fees and no a-la-carte add-ons.

 

You might start at a small figure but by the time you add components or "modules" for the simplest of tasks, you might find yourself paying a pretty penny for your website.

 

A good website will have the following attributes:

 

  • Great aesthetics. After all, you are there to represent yourself or your company right? Pretty DOES matter!
  • SEO effective and compliant coding. Your site was not developed for it to sit in space and just look pretty. It was developed to attract potential clients and educate the public of what you are offering or selling. 
  • User-friendly navigation. If they get lost, you will get lost in their minds as well. They will move on and your page retention rate will be bouncier than the Easter Bunny! 
  • Education! It takes time and time is what matters to Google. If you are not educating the public about your product or services and really describing your company, your validity rate and ranking in major search engine's eyes will be less than favorable.
  • BLOG! Talk to your audience and engage with them... It works! 
  • Separate your company from your competitors! We are bombarded with information these days in the digital world. Constantly having data thrown in our faces, either by Facebook, news outlets, radio.. It's quite noisy out there. Make your data that you are dispersing COUNT!
  • Mobile compliant websites.. Does your website "stretch" to fit the screen nicely or are you having to scroll and maneuver just to see the website on other mobile devices?

 

All of our websites are developed with the aforementioned top of mind. That is the ONLY way your website will be a tool and a business strength for your company or product. 

 

Giving people too many options is confusing. It is what it is and a good website doesn't require add-ons. Those add-ons are already imperative for a successful web presence. 

 

 

 

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The looming reality about Phone Book Advertising...

 This last week, we were in a great meeting with a new client who asked us the question of whether or not his firm should continue to invest $16,000 a month in phonebook advertising?

 My marketing director, Samantha and I sat calm and collected. We did our best to avoid our sometimes "turrets-like" behavior upon being startled with such insane information. Do you know what we could do for $16,000 a month?!? 

 

Before I get into my opinion about phonebook advertising, I will say that YellowBook did a fabulous job of being an imperative provider of information for decades and decades. They were the "go-to" for all information regarding business listings and therefore, could justify the cost of advertising for businesses. 

 

Social media, technology and the fact that land lines are becoming equally as scarce, have changed the aggressive advancement of sharing knowledge and information. Not to mention our environment is going GREEN to help save our beautiful earth. Who doesn't love that in itself? 

 

Therefore, those bright yellow bricks of paper have a future that is kind of... sad. 

 

If you have a multitude of yellow books stacking up outside your door, we have come up with some helpful uses for your phonebooks:

 

  • Bird cage liners
  • Puppy training
  • Fire starters (Please use with caution) 
  • Paper mache
  • Moving and wrapping glassware
  • High chairs and booster seats

That's all for now... 

 

In the meantime, please remember that as much as some people do not like change and don't want to face the inevitable advancement of technology, it rules our lives. If it doesn't rule yours yet, it soon will. 

 

The phonebook has been replaced by Google and smartphones. We are an instant-gratification society and we want it NOW. We are even somewhat lazy as we ask even more from our smartphones and we want them to TELL us. No more looking up anything that takes more than a few seconds to find. 

 

In our opinion, it is wise to invest your money in GREAT SEO-Search Engine Optimization and internet marketing. Re-targeting and making your website the portal for all information relative to your product or service. 

 

Regarding the instant-gratification society that we live in, please remember that if the consumer doesn't find what they are looking for and QUICK, you may lose them for good. 

 

So for years we let our fingers do the walking........ They are still doing the walking but now there are no pages to flip, no paper waste and you find what you need NOW. 

 

Merry Christmas from NV Design & Marketing! 

 

 

 

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We look forward to connecting with you! Drop us a line and we will be in touch! 

405.440.3470 hello@wedesignokc.com

605 NW 6th Avenue Oklahoma City, OK 73102