Nichol Vagrosky

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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Secrets to SEO.....

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What is the secret to effective SEO and what is SEO to begin with? According to wikipedia,  Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. 

Okay, in simpler terms, SEO is the strategy in which to make search engines count your website as something educational and important. Google is constantly changing their algorithms to ensure that SEO'ers are on top of their game and staying compliant in making their websites legitimately and politically correct. 

What questions to ask your pursuing SEO company?

  • How many hours a day will you spend on my optimization?

  • How important are metatags and keywords? If they express any importance in these two, run! Metadescriptions are what count and keywords haven't been looked at for a while now. 

  • Content is key. What content is necessary for searching consumers to find my website? 

  • How do you feel about paid back-linking? I need more links! If they entertain this idea at all, hang up the phone! Paid back-linking is frowned upon more than you know and your site will be penalized by Google and redemption can be unobtainable.

  • How long will it take for me to see results? This answer should always be....... "it is going to take a long time"... and it will. SEO is not overnight and if any company tells you that it is, they are not being honest. 

  • What is organic vs. PPC (Pay-per-click)? Huge difference and you should know everything you can regarding the two imperative methods of SEO.

  • What have you done for your current clients? Important! We have great references who can say what we do for them. 

  • What are the latest algorithm changes?

  • What is Black Hat strategy and what is White Hat Strategy? 

  • How often do you submit my sitemap to Google? Yes, you must send your revised website into Google as an offering. 

There are many more questions to ask but these are just a few. SEO takes a ton of time and it is always changing so be prepared to change with it. We send our clients a weekly Objectives outline at the beginning of the week and an Overview or a personal meeting with them by the end of every week. This is so very important. We must be able to show our clients what we have done for them from week to week. It is a full-time job. 

Call us today and ask us how we have helped other companies have successful SEO and what we would do for you! Effective SEO is NOT impossible! Just time consuming and required for a successful website and business.

 

 

 

 

 

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Guest Monday, 26 June 2017
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