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5 Things to Know Before YOU Invest in Marketing…

Are you starting a new business? Are you looking for a Marketing Firm that is here to serve YOU? 

 

YOU HAVE FOUND THE CREATIVE FIRM FOR YOU! 

 

However, there are 5 things we want you to know before we start marketing your business to everyone.  

 

  1. Know the purpose of YOUR business 

 

Why do you exist? Knowing why you are taking this big step as an entrepreneur will really help you be able to communicate to others why it is so important to you. 

 

Knowing your purpose will give your business that much more of an effect on other people when you tell them about it. Knowing your purpose gives you passion in your voice when you tell people.  

 

Also, it makes answering marketing questions easier for you. You will be able to clearly communicate what it is you want from NV Design and Marketing.    

 

  1. Know YOUR audience 

 

Who do you want to TARGET? You might not be targeting every single person in your area – but maybe you are! Either way you want to have an idea of who you want your future consumer to be.  

 

Once you have this figured out, it will help you and the marketing team narrow down a message and ads. You want to be able to cater to their needs and wants, therefore brining in desired business. 

 

  1. Know YOUR message  

 

When you are in a city that has businesses like yours, you have to know what makes you different. What about you makes me ignore the other 5 businesses in the city like yours. What can YOU offer that they can’t.. Know this .. Live it.. 

 

Difference is never a bad thing. It is what makes your business YOURS. Once you have figured out what your message is, turn it into a few words that get who YOU are as a business. Make it short enough to be a snappy tagline! 

 

  1. Make YOUR plan 

 

Plan what YOU want to do as a business. Do not just go blast who you are without a plan… It will get messy. Plan what and who YOU are.  

 

Figure out what type of marketing and advertising you want. What type of media do you want to utilize? Do some research and find out what your target audience uses most. (We can help YOU with this). 

 

  1. Make YOUR commitment  

 

YOU need to know how much time and effort you are going to put into this before you begin marketing. IS this a business a side business or are you going to put your whole heart into it? We always recommend going in with both feet (we always do!!). 

 

This business is your baby and should be treated as such! We at NV will care for you and your business as if it were our baby too. There needs to be a well invested relationship between You and your marketing company. At NV we make sure this is a top priority. 

 

So there it is, 5 basic things you should know. However, there is so much more we can do for YOU and YOUR business. If you want to get started with a creative firm that is here to serve YOU, call us!!  

 

 

 

 

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Passive Aggressive Marketing

Are you PASSIVE AGGRESSIVE about your marketing?  Let's define Passive Aggressive. 

pas·sive-ag·gres·sive

adjective

being, marked by, or displaying behavior characterized by the expression of negative feelings, resentment, and aggression in an unassertive passive way (as through procrastination and stubbornness)  

Well, there you have it. When we hear this word, it has a negative connotation and overall uneasy feel about it in most cases.  For instance, how can "passive" be measured?   By the amount of time it takes before you take "action"?   

Aggressive. This word, also has a somewhat ominous presentation. Sounds fast and furious. Now, that’s how I roll so this word means something different to me than perhaps to you or others.  I like it! I choose to see this as pro-active and competitive. That drives me.    

Let's change our perspective for a moment. Let's look at it in relation to marketing for your business. Are you content or passive about making a change that is needed? Is what you have now, working? Is it just too much of a bother to make changes? It sounds arduous and like an imposition at times.  

Maybe, even expensive. What would the results of being "aggressive" in your marketing look like? Well, in our opinion, they would look successful because aggressive marketing is proactive marketing and proactive is dynamic. Just like this world. Just like communication and technology. It’s ever-changing. 

Waiting until the last minute, when everything around you has already changed, i.e. competitor’s marketing, puts you in emergency mode to make a change. Quick decisions, without a strategy, are usually not good decisions. 

Take a look at your overall marketing. Is it consistent? What is your message? What is your brand promise? If you don’t know, and you are not proud of what the world sees you putting out to them, then it’s time for a change. 

Passive Aggressive marketing doesn’t work as there is no plan, no systems and there is a complete lack of strategy. 

Take the emotion and the procrastinating out of it and put the logic and systems right into it and see what happens. 

Call us TODAY for a consultation! 405.440.3470

 

 

 

 

  

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What is the difference between a Mobile-Friendly website and a Responsive Website

With all the articles, blogs and web developer solicitations going viral out there about Google’s new April 21st change regarding mobile-friendly websites (read here), we would like to answer an every day question.  

What is the difference between a mobile-friendly and a responsive website? 

First of all, the definition of a mobile-friendly site is as follows: 

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features: Loads fast –  Easy to read – mobile phone screens are 1/5th the size of desktop computers.

A mobile-friendly website has a different URL than the “mother” site and different HTML as well. Google isn’t as fond of this type of site as they will have to crawl, index and organize content for different URLs. 

The definition of a responsive web site is as follows: 

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A responsive site has the same URL and the same coding language on any device. Google will only have to crawl, index and organize content for one URL for the intended search content.

Google’s original intentions were to encourage a user-friendly experience for searchers and consumers. They want a consumer to share, link back to and interact with the URL in which they find through their search. Google wants the search to be simple. Responsive websites cover all of this.

Mobile sales have already taken over desktop sales and consumers using the internet on mobile devices will take over desktop usage soon enough. It goes without saying that mobile search is incredibly important. 

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

Google recommends responsive web design as the best solution and practice. 

Responsive websites rule in the area of providing the best user-friendly experience across many devices and screen sizes. 

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have an experience that is positive when they transition from the mobile site to the desktop site. They expect to see the same site on the desktop as they did their mobile. If they have to search out a different site, they just might forgettaboutit! 

If you are concerned about SEO, a responsive site is the way to go. You can manage ONE SEO site versus two and one campaign is much easier to maintain. 

One thing to keep in mind regarding SEO is to determine which type of site you are creating an SEO campaign for. The keywords searches will be different from mobile to desktop searches. 

We have to assume that mobile searchers are just that... Mobile. They may use keywords such as nearby restaurant or keywords neighborhood shops. 

The SEO campaign will need to be customized for such broad searches. 

If you want to know one thing that will be a key factor in determining your website success with Google, it will always come down to the user experience.

They want their searchers to find what they are looking for and for it to be easy and informative. 

When Google talks, people do listen. You must listen to stay and to play.

Call us TODAY if you want to get friendly with your website! 405.440.3470

 

 

 

 

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Posted by on in Uncategorized

I’m on the go. You’re on the go. We are ALL on the go! 

What does this mean for your business? It simply means that people are mobile and now, with Google’s latest requirement, your website will need to be mobile-friendly and responsive.

Google is now giving out higher rankings to sites that are mobile-friendly. Why did they decide to do this? 

Google was founded to provide information to the public and information MUST be what you provide to user-end consumers. If they can not navigate through your website and find what they are looking for, they will lose interest and your bounce rate will be extremely high. Therefore, Google will not find your site pertinent to the search and this WILL affect your rankings. 

http://googlewebmastercentral.blogspot.com/ is a very helpful article provided by Google. 

It is time to get your site mobile-friendly. Getting your site responsive, i.e. smart-phone optimized and multiple-device friendly, means rebuilding your site.

But now, Google is making sure you can't afford not to do it.

There is a 24/7 opportunity to connect with consumers as our smartphones and mobile devices, so why wouldn’t you want to?

You can test your site domain here: http://www.nvdesignandmarketing.com/en/mobile-test

Please call us TODAY for a consultation and see how a mobile, responsive website will change your business and connections! Oklahoma's web design firm. 

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