Nichol Vagrosky, Writer

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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Managing Your Google AdWords Account with Excellence

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Many businesses have jumped on the bandwagon and participate in Google AdWords for first page ranking and to have their businesses listed. 

 
We love Google AdWords. Especially when it is managed properly and is optimized to the highest degree so you get MORE clicks for LESS money. 
 
How do we guarantee that here at NV Design and Marketing? Because we can say with confidence that we are Google AdWord experts. We've been doing it for a long while now and what sets us apart from other SEO firms, is that we stay abreast of all of the education and current changes and updates from Google. We have read an update release and book on the latest White Hat rules and the following week, the book was deemed obsolete. 
 
That is how quickly the rules are changing. As a matter of fact, Google states that they change the algorithm every 15 minutes. 
 
We had a national account who was spending over $100,000.00 a year with Google. They had the typical situation with a business participating in Google AdWords.. They entered their keywords and wrote a check. 
 
There is so much more to having a successful account than that scenario. 
 
Their clicks went from up to $12.00 a click to $.75 a click and as I stated, this is a national account competing with the big boys... We keep them on the first page and in top positions with PPC (Pay Per Click) ad campaigns. 
 
How did we do this? 
 
We can't give away all of our secrets but we will give you a few hints...
 
After researching data for almost a year, we found that they were being found for very common and competitive keywords. Why would they want to be found for keywords and better yet, pay for those non-relative clicks? 
 
We prevent that scenario by adding a thing called "negative keywords" in their Google AdWords account. No longer do we have to pay for those "finds". 
 
Another important factor is that you research every single day the trending keywords for that day. Sound like a lot of work? It is..
 
When you have other firms promising you a whole five hours a month, you must understand that it takes up to five hours a day per account. To be effective, to be found and to stay within a budget. 
 
Call us today to ask us any questions regarding AdWords. It is not necessary to simply pay Google what they are asking for top-positioning. There is a method and a strategy to this ever-changing platform.
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Guest Wednesday, 18 October 2017
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