Nichol Vagrosky, Writer

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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Why content is so very important for your ranking on Google...

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Why content is so very important for your ranking on Google. 

Who ever thought that we would have to watch our P's and Q's to clearly be "found" on the world's largest directory listing? The World Wide Web. 

In hindsight, we, as business owners, thought we had to advertise and market in the yellow pages, radio or television to have a presence at all. Times have changed and our mind sets better go with the flow before we are swimming upstream. 

In providing SEO services to our clients, we have found what works and what clearly does not! 

What works:

Good content, first and foremost. After all, Google was created to be the information directory of the world. It wasn't meant for us to have perpetual sword fights for top ranking. It was meant to be the library you no longer have to carry a card for. 

Hard work. Google doesn't like cheating to get to the top. It doesn't work in any other area of our lives and it certainly doesn't work for complying with their more than "high" standard for advantageous SERP's. If you have high ranking, or even competitive ranking, you've worked for it and you will continue to have to work for it. 

Consistent efforts. SEO is a daily task. If a firm's Scope of Services includes a whole whopping 5-10 hours a month, you better run! Effective SEO takes hours a day. For ONE client and we are NOT kidding. Your competitor's are implementing their own SEO and it's a race to the TOP every day. 

What doesn't work:

Cheating. What is cheating? Buying a plethora of non-important, unhealthy and irrelevant back links to your website. Think about it. If you are found on a travel site and you sell tires, your relevance loses quality in Google's eyes. 

Keyword stuffing. What does this mean? Especially since keywords or metatags do not matter any longer in the ever-changing world of Google. Content does matter however. Therefore, NO keyword "content" stuffing. Repetitive use of targeted keywords without important dialogue to your potential consumers, is a bunch of rambling. Don't ramble. Eloquently write and describe your product or service and capture their attention. That is what they want. To find what they are looking for!

Writing large checks for AdWords. Google Adwords is great to position yourself in a competitive market. How long can you write the bigger check though? Organic is MOST important in the long run. Get there and stay there without paying for it. It takes time so be patient. Rome wasn't built in a day! 

And please... Don't hire a SEO firm because they are the cheapest and make HUGE promises. No one can promise first page ranking. It's hit or miss but utilizing fair and honest efforts will ensure that you HIT more often than not.  

Have SEO questions? Call us TODAY at 405.600. 4221 or visit www.thinkbiginokc.com and we will do an analysis of your site and your ranking... Even if you don't hire us, we can show you where your site falls short. 

 

 

 

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Guest Wednesday, 18 October 2017
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