Nichol Vagrosky, Writer

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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The looming reality about Phone Book Advertising...

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 This last week, we were in a great meeting with a new client who asked us the question of whether or not his firm should continue to invest $16,000 a month in phonebook advertising?

 My marketing director, Samantha and I sat calm and collected. We did our best to avoid our sometimes "turrets-like" behavior upon being startled with such insane information. Do you know what we could do for $16,000 a month?!? 

 

Before I get into my opinion about phonebook advertising, I will say that YellowBook did a fabulous job of being an imperative provider of information for decades and decades. They were the "go-to" for all information regarding business listings and therefore, could justify the cost of advertising for businesses. 

 

Social media, technology and the fact that land lines are becoming equally as scarce, have changed the aggressive advancement of sharing knowledge and information. Not to mention our environment is going GREEN to help save our beautiful earth. Who doesn't love that in itself? 

 

Therefore, those bright yellow bricks of paper have a future that is kind of... sad. 

 

If you have a multitude of yellow books stacking up outside your door, we have come up with some helpful uses for your phonebooks:

 

  • Bird cage liners
  • Puppy training
  • Fire starters (Please use with caution) 
  • Paper mache
  • Moving and wrapping glassware
  • High chairs and booster seats

That's all for now... 

 

In the meantime, please remember that as much as some people do not like change and don't want to face the inevitable advancement of technology, it rules our lives. If it doesn't rule yours yet, it soon will. 

 

The phonebook has been replaced by Google and smartphones. We are an instant-gratification society and we want it NOW. We are even somewhat lazy as we ask even more from our smartphones and we want them to TELL us. No more looking up anything that takes more than a few seconds to find. 

 

In our opinion, it is wise to invest your money in GREAT SEO-Search Engine Optimization and internet marketing. Re-targeting and making your website the portal for all information relative to your product or service. 

 

Regarding the instant-gratification society that we live in, please remember that if the consumer doesn't find what they are looking for and QUICK, you may lose them for good. 

 

So for years we let our fingers do the walking........ They are still doing the walking but now there are no pages to flip, no paper waste and you find what you need NOW. 

 

Merry Christmas from NV Design & Marketing! 

 

 

 

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Guest Wednesday, 18 October 2017
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